Privacy Policy

The protection of your personal data is of the utmost importance to us. In this Privacy Policy, you can read about how we process your personal data and what rights you have regarding personal data.

Data Controller
The data controller for the processing of your personal data is:

Dan Söderholm AB
Org. no: 559090-3992

Which personal data do we collect and from where?
When you are in contact with us (e.g., when making a purchase, filling out a form, or visiting our website), we collect personal data about you. The data we collect includes name, personal identity number, address, email address, and phone number, purchase, order and usage history, IP address, as well as information you provide to our customer service.

Definitions
Personal data is any information that relates to an identified or identifiable natural person. Such data may include, for example, name, image, personal identity number, email address, home address, IP address, information about skills, education, or previous experience. Even if a single piece of information may not be sufficient to identify you as an individual, it may constitute Personal Data if, in combination with other data, it can be linked to you.

“Processing” of Personal Data essentially means an action or combination of actions relating to Personal Data, such as collection, registration, organization, structuring, storage, processing or modification, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Which Personal Data is collected and why?
We collect data when you, for example, use our services, register for our courses and seminars, subscribe to our newsletter, apply for jobs, participate in surveys, or contact us with different kinds of inquiries.
We also collect Personal Data necessary to administer your customer relationship with us and to provide services in accordance with our mutual agreement. This usually includes information such as your name and phone number, your address and email address, but may also include other information, such as IP address. We may collect Personal Data about you from various sources.

Data collected automatically when you visit our website.
We (and third-party service providers acting on our behalf) use cookies and other tools (such as web analytics tools and pixel tags) to automatically collect information about you when you use our website, subject to the conditions of this Privacy Policy and applicable laws and regulations. The types of data automatically collected may include:

  • Information about the type of browser you use
  • User behavior and interaction data for the web pages you have viewed
  • Your IP address
  • Your browser language
  • Your geographic location (limited to city and country)
  • Your network provider

Information that may be collected from other sources
We may obtain Personal Data about you from other legitimate sources, including information from commercially available sources, such as public databases and data aggregators, as well as information from third parties. The types of Personal Data we may obtain from such sources include:

  • Name
  • Address
  • Email address
  • Phone number
  • Fax number
  • Title and workplace
  • References (during recruitment processes)

For what purpose is Personal Data processed?
The Personal Data we collect about you will be used for:

  • Complying with legal requirements or lawful authority requests
  • Administrative and internal business purposes
  • Providing you with products and services and informing you about new products, services, and events
  • Evaluating and improving our offerings and communication with customers
  • Development of our business and services
  • Data processing for marketing purposes
  • Statistics

Processing of Personal Data due to legal obligation
The processing of Personal Data is also permitted if national legislation requires, demands, or allows this. The type and scope of the Processing must be necessary for the lawfully authorized data processing activity and must comply with applicable legal provisions.

Processing of Personal Data based on Legitimate Interests
Personal Data may also be processed if it is necessary for a legitimate interest of ours. Legitimate interests are generally legal (e.g., collection of outstanding debts) or commercial in nature (e.g., avoidance of breach of contract). For example, we may consider that we have a legitimate interest in fulfilling our obligations towards you and administering your customer account.

User Data and the Internet
If Personal Data is collected, processed, and used on websites or in apps, the data subjects must be informed of this in a privacy statement and, where applicable, informed about cookies. Privacy statements and any cookie information must be integrated so that they are easy to identify, directly accessible, and consistently available to the data subjects. If usage profiles (tracking) are created to evaluate the use of websites and apps, the data subjects must always be informed of this in the privacy statement. Personal tracking may only be carried out if permitted by national legislation or with the consent of the data subject. If websites or apps can access Personal Data within an area restricted to registered users, the identification and authentication of the data subject must provide adequate protection for such access.

How long is Personal Data stored?
The information we collect about you will be stored during our business relationship with the customer. However, we will delete your personal information three (3) years after the business relationship has ended. Please note that certain data must be stored for a longer period, even after a business relationship has ended, when required by national legislation. Such requirements may, for example, arise from tax laws or accounting regulations. Also note that certain domain name registrations may also require certain data to be stored for a longer period.

No information about you will be stored longer than necessary or in a way that violates the law.

Disclosure of Personal Data
We have the right to engage Sub-processors to process Personal Data on your behalf. We commit to informing you about our possible plans to appoint and/or replace a Sub-processor, giving you the opportunity to object to such changes.

If we engage Sub-processors to process Personal Data on your behalf, we remain fully responsible to you for such Sub-processors. Companies processing Personal Data on our behalf will always enter into a data processing agreement with us to ensure that a high level of protection of your Personal Data is maintained by our partners. Regarding non-EU/EEA partners, special safeguards are taken, such as entering into agreements containing standardized data transfer clauses adopted by the European Commission.

Your Personal Data may also be disclosed to third parties when (i) required by law, other statutory or governmental decisions, or (ii) information is provided to insurance companies, banks, or benefit partners as described above. We may also disclose Personal Data to third parties, such as the police, tax authorities, or any other authority, in the context of a criminal investigation or if we are otherwise required to provide such information by law or governmental decision.
We will not disclose your Personal Data in any other way than described.

Your Rights under Applicable Data Protection Laws
You have the right, under applicable data protection laws, to request access to the Personal Data processed about you at any time. You also have the right to have incorrect Personal Data about you corrected, request that we delete your Personal Data, restrict our processing of your Personal Data, exercise your right to data portability, and object to the processing of your Personal Data.
When the processing is based on consent, you have the right to withdraw your consent to such processing at any time. You also have the right to lodge a complaint with a supervisory authority at any time if you believe your Personal Data is being processed in violation of applicable data protection legislation.

Cookies
We use cookies on this website. A cookie is a small piece of data that is sent from a web page and stored in a user’s browser, mobile phone, tablet, or other device while the user browses the website. A cookie can help the website provider recognize your device the next time you visit the website, give you access to certain functions on the website, and/or record your browsing patterns. There are other technologies such as pixel tags, web beacons, web storage, and other similar files and technology that may perform the same functions as cookies. We use the term “cookies” to refer to cookies and all such similar technology.

We use both “persistent cookies” and “session cookies.” While persistent cookies remain on your computer for an extended period, session cookies are automatically deleted when the browser window is closed.